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Marketing Strategy of Hotel Bítov
Růžičková, Žaneta ; Kočí, Alena (referee) ; Kočí, Alena (referee) ; Šimberová, Iveta (advisor)
My diploma thesis deals with the analysis of the current situation, and subsequently, the appropriate marketing strategy for Hotel Bítov in the vicinity of Vranov dam. The theoretical parts deals with the isme of using marketing tools in the field of hotel services. The practical parts consists of the inner and outer analysis of the hotel surroundings. The results are summed up in the scope of a SWOT analysis from which the final marketing strategy follows.
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The Expansion of Service "Ideal Tenant" to New Local Markets
Hudáková, Markéta ; Brycha, Tomáš (referee) ; Bayerová, Vladimíra (advisor)
Masters’ thesis suggests the optimal measures for the expansion of the service called “Ideální nájemce” to the new local market, concretely to Prague. In the theoretical part the crucial theoretical know-how is characterized. Knowledge described in the theoretical part was essential for the problem analysis and the proposal part. Business plan and its parts are defined together with the recommendations on how to proceed with the expansion. Furthermore it contains the analysis of the inner and outer space of the firm, which are PEST analysis, Porter‘s model of competitive environment, marketing mix and SWOT analysis. In the problem analysis the present trends and current firm’s position on the market are described, together with the analysis of the new market. Proposal part is based on the previous findings which were used to specify the concrete suggestions on how to achieve the defined objective, which is the expansion to the Prague’s market.
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Customer Satisfaction
Ondráček, Leon ; Weiterová, Monika (referee) ; Schüller, David (advisor)
The master’s thesis focuses on customer satisfaction of the chosen company. Analysis of the internal and external environment of the company, SWOT analysis, questionnaire, cluster analysis and importance-satisfaction analysis are used to achieve this goal. The thesis is divided into three parts. The first part is concerned with presenting these and other theoretical basics. After it comes the analysis of the current situation and market research. Possible solutions based on the findings from the analytical part of the thesis, which should improve the overall customer satisfaction, are presented at the end of the thesis.
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Business Plan for Wine Sale
Zborovská, Petra ; Sochor,, Jiří (referee) ; Šimberová, Iveta (advisor)
The aim of this work is to develop a business plan, which is engaged in sale of new wine grape varieties, called "Marlen". The theoretical part is in the field of business plans and the manner of treatment with a focus on the issue. The practical part includes specific measures and tools for a successful business plan, which is to establish sales of new wine into sales.
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Information System Assessment and Proposal of ICT Modification
Son, Daniel ; Novák, Lukáš (referee) ; Koch, Miloš (advisor)
The bachelor’s thesis focuses on assessment of the Regional Library of Vysočina‘s information system and proposals for the system changes. The organization is first analyzed. Based on these analyzes, changes are proposed. These should lead to improving work efficiency in the information system. The theoretical part explains the theory behind information systems and analysis used to develop this work. These findings were used to work out an analysis, which was the subject of the second part of thesis. In the last part of the thesis possible changes of the analyzed deficiencies are proposed in order to eliminate them.
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Business plan - Proposal of a Fitness Centre Enlargement
Stehlíková, Jaroslava ; Peričková, Lucie (referee) ; Blahutková, Marie (advisor)
This Bachelor´s Thesis analyzes established fitness centre. The aim of this is create a draft business plan. The bachelor´s thesis is articulated into three wired parts – theoretical, analytical and the concept. The basic notions and terms are defined in the theoretical part. Strategic analysis – examines microeconomic and macroeconomic relations, i.e. the overall situation and market preconditions is define in the analytical part. The concept includes the business plan itself, i.e. the description of the company, vision, business, marketing and organisational plans and the financial aspects of the business plan.
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Proposal of Communication Mix in the Selected Company
Vlach, Daniel ; Sedláček, David (referee) ; Milichovský, František (advisor)
The subject of this bachelor thesis is to propose a marketing communication for the G2.2 student bank account. The first part focuses on theory and on explaining the most important terms related to the issues of marketing. The analytical part describes the current state of marketing in the particular company. The last part is to set up a suggestion of new marketing communication which would improve the current situation and thus increase the interest in G2.2 bank account.
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